Dr. Zhong Hongjun is currently an Associate Professor and Deputy Director at the Institute of Entrepreneurship and Innovation, Tsientang Institute for Advanced Study, and formerly served as the Director of the Center for Organization and Digital Economy at the College of Business, Shanghai University of Finance and Economics.
Dr. Zhong holds a Ph.D. in Economics from the University of Oxford. His main research interests lie in the economics of entrepreneurship, auction theory, industrial organization theory, and corporate strategy.
Dr. Zhong focuses on the real-world economic issues and industrial competitive dynamics of China, studies the driving forces behind corporate competition and industrial transformation. He frequently publishes unique insights in the media, enjoys a certain reputation in the industry, and serves as a consultant and external expert for several organizations.
Furthermore, he possesses extensive experience in MBA/EMBA teaching and executive training, is highly popular among students, and has been repeatedly voted the most popular teacher.